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The Biggest Lie in User Research? The Things We Say We Want.
There’s often a disconnect between what people say they value, and how they actually act. Sometimes they align, but more often than not they’re two…
Mar 5
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Five Easy Design Changes That Will Inarguably Improve Your Website.
Because "accessible design" is just another way of saying "good design".
Aug 22, 2024
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Double-Digit Conversion Rate Growth, Just By Reordering The Page
How User Research took the guesswork out of getting a 17% increase in AOV.
Aug 1, 2024
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The Double-Edged Sword of Collecting Customer Emails
Why your high sign-up rate could be harming your sales
Jul 10, 2024
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The Illusion of Early Wins in Design Experimentation Data
How Small Sample Sizes in AB Testing Can Fool the Uninitiated.
Jun 19, 2024
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The Hidden $380,000 Cost of Copying Your Competitors.
Why it can pay extremely well to do the opposite of other DTC brands.
Jun 5, 2024
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Solving Billion-Dollar Problems At Lululemon Through Observational User Research.
It's like stalking shoppers, only legal.
May 22, 2024
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How Not To Spend Thousands Of Dollars Tanking Your Conversion Rate.
Hint: Build. Test. Learn.
May 14, 2024
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Measuring Design
How to use data-driven design and behavioural science to grow DTC brands.
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